The Spring Summer Launch at Pacific Fair was a celebration of everything bright, fresh, and full of life. Stem Design was proud to bring the energy of the season to the Gold Coast with a Mediterranean-inspired floral installation that blended citrus tones, lush greenery, and resort-style elegance.

This floral story was designed to capture the spirit of a European summer — relaxed, vibrant, and undeniably stylish. With the use of lemons, white florals, and structured foliage. The space transformed into a visual escape that perfectly reflected the warmth of Queensland’s coastal lifestyle.

A CELEBRATION OF COLOUR AND SEASONAL DESIGN

Spring and summer call for florals that feel alive. The design at Pacific Fair featured a striking palette of yellow, blue, and white, inspired by coastal villas and seaside celebrations. The blue patterned drapery added texture and depth, while the bold citrus tones grounded the look in natural vibrancy.

Lemons spilled from large terracotta urns, symbolising abundance and freshness. This tactile design element not only caught the eye but also brought a sense of joy and playfulness to the setting. A reminder that florals can tell a story beyond petals and stems.

CREATING A SPACE THAT INVITES AND INSPIRES

At Stem Design, our focus goes beyond flowers — we create experiences. The Pacific Fair setup was designed to feel like an open invitation: a luxurious cabana draped in colour, surrounded by tropical palms and soft sunlight. The arrangement’s purpose was to engage guests the moment they entered the space. Transforming a retail environment into a destination.

This kind of floral storytelling is what makes seasonal activations unforgettable. By layering natural elements with structured design. We were able to balance creativity with elegance. This ensures that every angle of the display felt cohesive and alive.

WHY FLORALS MATTER IN BRAND ACTIVATIONS

Seasonal installations like this one highlight the power of flowers in brand storytelling. From large retail spaces to intimate launches, florals can embody a brand’s energy, Drawing attention, setting mood, and creating shareable visual moments.

For Pacific Fair, the brief was clear: evoke summer, create warmth, and invite connection. Through curated colour palettes, premium florals, and natural textures. Stem Design transformed the space into a vibrant, photogenic atmosphere that aligned perfectly with the event’s coastal-chic aesthetic.

STEM DESIGN – EVENT FLOWERS BRISBANE & GOLD COAST

As specialists in event flowers Brisbane, corporate styling, and brand activations, Stem Design brings years of experience in creating installations that elevate spaces and connect people through design. Whether it’s a high-end launch, luxury event, or seasonal display, our work combines artistry and precision to ensure every detail feels intentional.

For Pacific Fair’s spring summer launch, our goal was simple: to embody the spirit of the season through modern floral design. The result was a scene that felt effortless, elegant, and immersive. A perfect reflection of summer in full bloom. Contact Us Today!